USE CASES
Data Compliance / Marketplace
Global Operation with +40 Markets / +300 MAU
Ensure security, control, and traceability while achieving GDPR compliance.
Problem
The company faced significant data management issues, including uncontrolled access that risked data breaches, lack of data segregation, and no retention policies.
Documentation was challenging to mantain, and the system was not GDPR compliant, posing legal and financial risks.
This issues necessitated a comprehensive strategy to protect sensitive data and comply with regulations.
Solution
We built a scalable, GDPR-compliant data tech stack that included restricting data access through approved subscriptions, classiying and approving new data fields as well as implementing data segregation and retention policies. Procedures for clear data access and deletion were established, focusing on minimizing personal data usage. Regular security assessments and audits were conducted to identify vulnerabilities, ensuring GDPR compliance and enhancing overall data protection..
Impact
The Implementation led to enhanced data security and control, with classified and approved access, applied segregation and retention policies and centralized documentation. Transparency and traceability improved, providing clear knowledge of data collection and usage, auditable data flows, fostering greater stakeholder trust and regulatory compliance.
CLM / Marketplace
LATAM Market with +16 MAU
We shifted from acquisition to retention-driven growth, lowering marketing budgets and increasing user loyalty.
Problem
The company was investing a considerable amount of money to drive customer acquisition, but only 15% remained active.
Solution
By collecting and joining different data sources to create a single customer view, we were able to segment the users Into different lIfe cycle stages based on thelr behavlour and then execute actions to Improve their loyalty and reduce churn through customised communications (like pushes, SMS, emails, and marketing campaigns) and product adaptations (recommendations).
Impact
Of users who we send push treatments, +22-28% more post an ad and +31-64% more send replies (over the next 24 hours).
Of users who recelved email treatments, +23% more post an ad and +21% more send replies (over the next 48 hours). Up to +130% post and +90% reply conversion uplift with our most personalised multi-Iine pushes.
